Background:
Petals, a purveyor of exquisite silk flower arrangements and natural-looking artificial trees, stands as a beacon for those seeking an elegant alternative to live plants. Offering a range of meticulously crafted products, Petals’ items are not only visually stunning but are also conveniently shipped to customers.
Services Used:
- Social Media Advertising
- Ecommerce Marketing
Challenges & Objectives:
The primary challenge for Petals was to establish a consistent monthly sales flow while concurrently boosting traffic to their website. The overarching objective was to not just sell products but to cultivate a thriving online presence that resonates with their audience.
What Makes Our Strategy Successful:
The success of our strategy lies in the dual-pronged approach of running a conversion campaign and a retargeting conversion campaign. The main conversion campaign strategically targets purchase lookalikes, ensuring that the ads resonate with individuals who share characteristics with existing customers likely to make a purchase. Simultaneously, the retargeting campaign is tailored for website visitors, ensuring a continuous engagement with potential customers. Our ad formats include both carousel ads and video ads, showcasing the diverse range of products Petals offers.
Ad Results:
CAMPAIGN LEVEL:
- 64 Purchases: Reflecting tangible conversion and customer acquisition.
- 9.69 Return on Ad Spend (ROAS): Demonstrating the efficiency and profitability of the advertising investment.
- $15,321 in Revenue: Signifying a substantial positive impact on Petals’ bottom line.
- $1,582 Budget: A testament to the strategic allocation of resources for impactful results.
Top Results Achieved:
- Conversion Success: The combination of carousel ads and value-based lookalike audiences significantly contributed to the remarkable 9.69 ROAS, indicating the efficiency of the conversion campaigns.
- Revenue Surge: Petals experienced a noteworthy surge in revenue, reaching an impressive $15,321, showcasing the tangible impact of our marketing efforts.
- Budget Efficiency: The success achieved was within a budget of $1,582, highlighting the strategic and cost-effective management of resources.
Conclusion:
The success of Petals’ ad account is a testament to the strategic deployment of carousel ads and value-based lookalike audiences. Additionally, the incorporation of weekly rotating discounts into their overall strategy has proven highly effective. This approach not only keeps the audience engaged but also enhances the effectiveness of retargeting efforts, as users are aware that they can anticipate new offers each week. This case study exemplifies the power of a well-rounded digital marketing strategy in not only driving consistent sales but also in fostering a dynamic and engaged customer base. It reinforces the notion that a thoughtful combination of conversion and retargeting campaigns, coupled with strategic discounting, can lead to sustained success in the competitive ecommerce landscape.
