Background:
Bill DeWees, a seasoned professional in the realm of voice-over, extends his expertise through remote voice-over training. With a rich history of collaboration with major companies, Bill approached Oracle Digital Services to elevate his brand awareness and attract a stream of leads ready to convert into devoted students.
Services Used:
- Social Media Advertising
Challenges & Objectives:
Despite Bill DeWees’ extensive background in voice-over, the challenge lay in establishing him as a trusted professional in the eyes of potential students. The overarching objective was not just to bring awareness but to generate a robust flow of leads, translating into a flourishing enrollment in his 4-session voice-over classes.
What Makes Our Strategy Successful:
The triumph of our strategy lies in the focused approach to voice-over training, resulting in an impressive 321 leads within a 30-day period. The traffic campaign, strategically designed to bring in website leads, operates through two distinct ad sets targeting both a younger and an older demographic. The targeting matrix encompasses interests in radio and performing arts, intelligently combined with household income considerations. The standout performers among the ads are the single-image ads, resonating effectively with the audience.
Ad Results:
CAMPAIGN LEVEL:
- 398 Website Leads: Reflecting a robust influx of potential students.
- $1.89 Cost Per Lead: Demonstrating an efficient and cost-effective lead acquisition.
- $753 Monthly Budget: A testament to the strategic allocation of resources for impactful results.
Conclusion:
The utilization of income-based and interest targeting has been instrumental in generating hundreds of leads for Bill DeWees at an impressively low cost per lead. By strategically targeting individuals with expendable income, the account manager has successfully attracted a demographic likely to sign up for voice-over classes. This case study serves as a testament to the effectiveness of a well-crafted campaign that not only brings in leads but also ensures their quality by targeting individuals with a genuine interest in voice-over training and the financial means to pursue it. The success achieved underscores the power of targeted advertising in bringing in a qualified and enthusiastic audience for Bill DeWees’ voice-over training sessions.
