Background:
Fitbakes, a pioneer in crafting healthier versions of cakes and mini muffins, embarked on a mission to provide delicious, low-sugar, high-protein, and reduced-calorie treats. From individual cakes to assorted boxes, Fitbakes prides itself on delivering a delightful taste without the guilt of excess calories and sugar. Seeking to boost purchases and revenue, Fitbakes turned to Oracle Digital Services for strategic digital marketing solutions.
Services Used:
- Social Media Advertising
- Ecommerce Marketing
Social Ad Results:
CAMPAIGN LEVEL:
- 596 Purchases: Reflecting a substantial increase in product sales.
AD SET LEVEL:
- Lookalike Audiences of Value-Based Purchases: A strategic targeting approach aimed at users resembling those who have previously made value-based purchases.
- Custom Audiences: Inclusion of website visitors within the last 60 days, video engagement, and users who viewed content in the past 180 days, ensuring targeted reach.
- Interest-Based Targeting: Tailoring ads to users based on specific interests related to Fitbakes’ product offerings.
Conclusion:
Fitbakes sought assistance in boosting sales and revenue, and Oracle Digital Services delivered remarkable results. The uniqueness of Fitbakes’ products presented a vast online market, and our strategy capitalized on targeting potential buyers through precise social media ads.
We strategically targeted users who had visited the Fitbakes website within the last 60 days, ensuring engagement with an audience already familiar with the brand. Additionally, we engaged with social media users who had interacted with Fitbakes’ posts in the past 180 days, fostering continued brand engagement. The inclusion of interest-based targeting further refined our approach, ensuring that the ads reached audiences with a genuine interest in healthier treats.
The outcome was impressive – a significant boost in purchases, totaling almost 600. This success underscores the effectiveness of our targeted social media advertising strategy. Fitbakes’ commitment to crafting healthier alternatives found resonance with a wider audience, and our tailored approach ensured that these potential customers were not just aware but compelled to make purchases.
This case study stands as a testament to the synergy between Fitbakes and Oracle Digital Services, showcasing the potential of strategic digital marketing in the realm of healthier food alternatives. The campaign’s success not only met Fitbakes’ objectives but also laid the foundation for continued growth and success in the competitive market of health-conscious treats.
