Background:
Design In Machine Embroidery, a dynamic store offering craft and design materials, operates in both B2C and B2B spheres. Renowned for hosting educational events, they enlisted the expertise of Oracle Digital Services to bolster website traffic and amplify revenue through targeted digital marketing campaigns.
Services Used:
- Social Media Advertising
- Ecommerce Marketing
Challenges & Objectives:
The primary goal was twofold: to escalate website traffic and further augment revenue by orchestrating effective conversions through meticulously crafted digital marketing strategies.
What Makes Our Strategy Successful:
Design In Machine Embroidery, a long-term client, has consistently performed well, boasting a robust client base and an optimized e-commerce website. The unique blend of B2C and B2B operations provides a versatile landscape for marketing endeavors. David, the mind behind the strategy, leverages value-based lookalike audiences and concentrates on end-of-funnel metrics, targeting audiences with high purchase intent and those resembling those who have already engaged significantly. Retargeting efforts extend to website visitors and those engaged with the brand on various platforms. The inclusion of educational events further enriches the strategy.
Ad Results:
CAMPAIGN LEVEL:
- 1,663 Purchases: Reflecting a substantial and tangible increase in conversions.
- 13.69 Return on Ad Spend (ROAS): Demonstrating the efficiency and profitability of the advertising investment.
- $21,804 in Revenue: Marking a significant positive impact on Design In Machine Embroidery’s bottom line.
- 1,537 Event Responses at $1.00 per Event Response: Indicating a successful engagement with the audience during events.
Conversion Results:
EVENT RESULTS:
Conclusion:
David’s strategic approach, honing in on successful interest-based targeting through value-based lookalike audiences, has resulted in a remarkable increase in revenue for Design In Machine Embroidery. The creation of a sizable retargeting audience further solidifies their digital presence. The business’s proactive involvement in hosting events not only increases brand awareness but also contributes to the expansion of their retargeting audience. This case study stands as a testament to the power of a well-rounded digital marketing strategy, combining targeted advertising, audience segmentation, and engaging events to achieve sustained success and growth in the competitive landscape. The synergy between Design In Machine Embroidery and Oracle Digital Services has not only met but exceeded the set objectives, showcasing the potential for strategic digital marketing in the realm of craft and design materials.
