Background:
Walda Jalia, a distinguished health and wellness company, boasts an impressive array of products including tummy teas, soaps, body creams, feminine hygiene items, and more. Seeking to amplify exposure and boost sales, Walda Jalia partnered with Oracle Digital Services, a trusted ally in the realm of digital marketing.
Services Used:
- Social Media Advertising
- Ecommerce Marketing
Challenges & Objectives:
The central challenge for Walda Jalia was to distinguish her brand amidst a sea of similar products and competitors. The overarching objective was not merely to drive traffic to her website but to construct a dynamic campaign funnel that would result in substantial increases in conversions.
What Makes Our Strategy Successful:
The success of our strategy emanates from the meticulous construction of conversion campaigns tailored to specific demographics. The primary campaign focuses on skin interests while also targeting engaged shoppers, creating a nuanced approach to audience segmentation. The most impactful ad format involves a compelling video featuring a client speaking directly to the camera about the products, establishing a personal and relatable connection with potential customers. Furthermore, a conversion campaign based on lookalike audiences across website visitors, page engagement, and purchasers utilizes a dynamic ad featuring images of the client using the products. The retargeting campaign extends to anyone who has interacted with the brand within the past 365 days, employing a carousel ad to showcase a diverse range of products.
Ad Results:
CAMPAIGN LEVEL:
- $3,500 Budget for the Month: Demonstrating strategic budget allocation for impactful results.
- 3,901 Link Clicks at $0.91 CPC: Reflecting efficient engagement with the target audience.
- 317 Website Purchases at $11.24 per Purchase: Signifying a tangible impact on conversions.
- 6.95 Return on Ad Spend (ROAS): Demonstrating the efficiency and profitability of the advertising investment.
- $24,756 in Revenue: Marking a substantial positive impact on Walda Jalia’s bottom line.
Conclusion:
Client-provided assets, including a persuasive video featuring Walda speaking directly to the audience and a 20% discount incentive, significantly contributed to the campaign’s success. The retargeting strategy, reaching a broad audience, played a pivotal role in driving up ROA numbers. This case study stands as a testament to the effectiveness of a comprehensive digital marketing strategy, leveraging diverse ad formats and targeting techniques. It reinforces the notion that a well-crafted campaign funnel, coupled with engaging content and strategic retargeting, can lead to sustained success and revenue growth in the competitive ecommerce landscape for Walda Jalia and Oracle Digital Services.
